Soma Mondal to take charge as Chairperson SCOPE on April 1
Soma Mondal, Chairperson, Steel Authority of India Limited (SAIL) has been elected as the new Chairperson of Standing Conference of Public Enterprises (SCOPE). She has been elected for a term of two years, with effect from April 1, 2021. Mondal assumed the charge of Chairman, SAIL on January 1 this year.
On her election as the Chairperson of SCOPE Modal said, “I am a firm believer that the collective performance by the PSEs can make a marked difference to the fortunes of the Country. We would work to make SCOPE an even more effective organisation by repositioning itself into an impactful apex body for effective policy advocacy, capacity building research and brand building. SCOPE can play a constructive role in putting forward the views to the decision makers and champion the cause of ‘Atmanirbhar Bharat’”.
SCOPE is an apex professional organisation representing the Central Public Sector Enterprises (CPSEs). It promotes excellence in organisations where public investment is involved, in order to enable them to be globally competitive.
Mondal is the first woman Chairperson of SAIL and she also has the distinction of being the first woman Functional Director of the organisation.
A graduate in Electrical Engineering from National Institute of Technology, Rourkela, in 1984, she has over 35 years of experience in the metal industry. She commenced her career as a Graduate Engineer Trainee at NALCO and rose through the ranks to take over the mantle of Director (Commercial) at NALCO in the year 2014.
She joined SAIL in March, 2017 as Director (Commercial). At SAIL, she spearheaded the implementation of the marketing strategies emerging from the Comprehensive Turnaround Roadmap for the Company since 2017, which witnessed SAIL increasing its sales and expanding the market reach progressively year on year. SAIL achieved best ever sales volume consecutively for the three Financial Years from 2017-18 to 2019-20, and the momentum is still continuing in the current financial year of 2020-21, despite the challenges posed by COVID-19. Promoting the branding efforts of the various products of the Company, she was instrumental in the launch of new brands viz. “NEX” and “SAIL SeQR” to promote PF Structural Sections and TMT Bars respectively.
Sensing the need for improving sales through the retail channels, she has made relentless effort to set up two-tier distribution network. To educate and tap the vast potential of rural India, the “Gaon Ki Ore” workshops were organised in almost all the States and Union Territories across the Country.
For meeting the evolving expectations of the challenging domestic market, Smt. Soma Mondal has introduced timely reforms in the Marketing Organisation Structure of SAIL. For better management and marketing of the enhanced volumes after the modernization and expansion of SAIL, she created three verticals viz. Sales, Marketing and Services. This was envisaged to bring in focus and effective micro management in the marketing operations.
She is a member of the CII-National Committee on Steel and Chairperson of the CII sub-committee on ‘Safeguard for Tariff and Non-Tariff Barrier